Letang Group

Letang Digital Creativity

In 2018, a new IP-related business, Letang Digital Creativity, was added to the cultural section of Letang, focusing on in-depth development in the field of digital creativity.
In the original animation game business section, IP incubation has been added, and a batch of animation IP images like Zhu Xiaoxin have been hatched out. We will focus on IP incubation, derivative product authorization, animation games, brand management and other related business to create a double monetization engine and to inject more vitality to company development.

MCN Matrix of Animation IPs

Through professional operation, Zhu Xiaoxin has been growing sustainably and stably. Next, Letang will release a series of new original animation IPs, create an MCN matrix, and focus on digital contents, product research & development, production and IP management, so as to form an integral and mature system to produce online light contents and to generate happiness and fun for users.

Letang Animation

Founded in 2009, Letang Animation has more than 400 employees and is currently the largest animation game R&D enterprise in China. Centering on animation, Letang has established a strong animation and game R&D, operation and distribution team and formed a complete ecosystem around animation industry. Our business blankets many countries around the world, and has branches in Beijing, Shenzhen, Guangzhou, Indonesia, etc..
In recent years, Letang Animation has reached in-depth cooperation with popular IPs especially from China, America, Japan and South Korea, including Boonie Bears, Pleasant Goat and Big Big Wolf, Fruity Robo, Armor Hero, Ultraman, Teenage Mutant Ninja Turtles, Super Wings, Godbeast Megazord", "Hello Carbot, etc., and has released Boonie Bear: Run Brian, The Legend of Armor Heroes, Ultraman: Legendary Heroes and other high-quality games, with total download over 2 billion times.

IP

Letang Animation has not only reached in-depth partnership with popular IPs, it also owns the rights of IP adaptation and brand management. Meanwhile, it has a professional animation R & D team, independently developing animation works to incubate animation IPs and also working with well-known animation companies in South Korea, Vietnam, and America to co-develop cartoons.

Cartoons

In 2017, Fruity Robo 4 invested by Letang was launched nationwide. It topped the audience ratings on major children's channels such as Beijing Kaku Kids, Jiangsu Youman Cartoon, and Shanghai Xuandong Cartoon. In addition, it got featured on iQiyi Exclusive, and played over 420 million times, topping the iQiyi kids’channel Billboard.In clothing, beverage and food licensing, Letang cooperates with domestic first-class enterprises such as Qiaqia and Xiaoyangren, to maintain its leading position in animation game industry and to build an enterprise with dual-monetization pattern including toys & games self-monetization and derivatives licensing.

Games

Single-Player Games
In 2018, Letang Animation comprehensively ranked No.1 in the market. Third-party payment and advertising revenue accounted for more than 50% of the annual revenue. Under the circumstance of stable income from telecom service providers, third-party payment and advertising revenue is growing steadily. Single-player games have been downloaded over 2 billion times. Letang Animation will continue adjusting its businesses, and strengthen third-party payment and advertising monetization attempts.
Online Games
ChangLe Interactive Entertainment currently owns world-renowned IP such as Boonie Bears, Ultraman and TMNT. Ultraman: Legend of King and Ultraman: Zeal of Heroes and other high-quality mobile games have been downloaded over 200 million times. Over the years, centering on animation, Letang has built a strong team for animation and game R&D, operation and distribution, and has formed a complete ecosystem around animation industry.

AR/VR

In recent years, with the development of immersive technologies such as AR (Augmented Reality)/VR (Virtual Reality), the development of products for related applications in various fields has attracted the attention of many cities and even countries. In 2017, the State Council promulgated the New Generation Artificial Intelligence Development Plan, proposing to vigorously develop intelligent enterprises and to accelerate the cultivation of a number of leading enterprises in emerging fields like virtual reality.
Therefore, Letang Animation has established a professional R&D team for AR (Augmented Reality) and VR (Virtual Reality) around related businesses. Depending on independent technology, it is committed to the application and exploration of AR (Augmented Reality) and VR (Virtual Reality) in related fields.

Brand Management

Letang has established a dedicated brand operation and management company, mainly focusing on brand incubation and operation. It will integrate upstream and downstream industry chain resources, to enter new retail field.
In 2017, Letang started E-commerce. Its snack brand Comex officially signed authorized cooperation with the well-known Japanese IP brand Doraemon. Meanwhile, it proceeds brand operation online for Hui Tea, a local tea brand under Anhui Radio and Television Center. In the future, Letang will take branding as the core, make multi-field deployment including snacks, mother and baby products, children's clothing, cosmetic, adult products and so on, build a multi-gradient and multi-dimensional brand matrix, create a complete and rich ecological chain of brands, incubate and manage Comex, Phd Tong, Zhu Xiaoxin and other brands.